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Embarking on the Tune Identity project for the Haus der Kunst museum in Munich was a thrilling endeavor to infuse a disruptive and dynamic visual language into the realm of monthly concerts. The objective was clear – to craft an identity that not only represented the eclectic nature of the musical events but also disrupted conventional expectations.
The visual identity unfolded as a vibrant and audacious exploration, challenging the norm with bold colors, unconventional typography, and striking graphic elements. Each element was carefully curated to evoke a sense of disruption, aligning seamlessly with the diversity and avant-garde spirit of the monthly concert series.
In collaboration with the Haus der Kunst team, the Tune Identity project not only aimed to redefine the visual representation of the concert series but also sought to create an unforgettable and unconventional ambiance for each musical event. The result was an identity that echoed the disruptive energy of the concerts, leaving an indelible mark on the intersection of art and music at Haus der Kunst.
