Industrial designer Mr. Konstantin Grcic designed a utilitarian flat-pack office system called Hack for Swiss manufacturer Vitra. The special feature: desks that could be turned into sofas. Designed as an alternative to traditional office furniture, the raw-looking range of desks allows you to hack your own configuration. Vitra commissioned the product to reach out to start-ups and tech companies looking for a flexible solutions that appealed to a young audience.
For Hack’s debut in 2014, Vitra asked Bureau Borsche to decorate the desks and highlight their target group for the visitors at the Cologne trade fair Orgatec. To set our presentation apart from the generically unemotional and clinical look of design fairs, we created an urban atmosphere by hanging enormous black-and-white halftone billboards on either side of the displayed furniture. The billboards were illustrated with typical messages and slogans from the business world and defaced with neon sprayed-painted messages by Mirko himself. In terms of decoration we decided the only believable personal touch to an office space is your personalized screen-saver. We created animated videos with augmented screen-savers for each stereo-type in the office, showing visuals snatched from the desktop world. The use of standard Mac icons and emojis pushed these screen-savers into the humorous.
The newsletter announcing Hack’s presentation at Orgatec appeared in your inbox as a short film. It follows a regular work day of an emoji person working at a start-up set to a classic 1960’s jingle tune.