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La Biennale di Venezia

The Venice Pavilion invited our studio to contribute as an artist. The biennale’s theme of this year is FAKE NEWS among other topics from the interesting times we live in. We are no artists, but we believe in graphic design as a strong tool, so we developed an identity for the venice pavilion, which could be seen to be the identity of the whole Biennale and therefore is aligned with the concept of the Biennale, it also creates the maximum awareness for the pavilion of venice. The center piece of our concept is the Lion of St. Mark, the symbol of Venice. Bureau Borsche created a reduced, abstract form of the lion to highlight the six boroughs of Venice in the lines of his wings. These simple geometric shapes were also used to create the secondary graphical element – an exclusive typeface. This consists of mainly vertical bars in reference to the omnipresent poles throughout Venice. The popping Neon Yellow is a modern interpretation of the golden ornaments of the historical center. Functionally, the color is used as a signal color because of its special visibility. Together the lion, the typeface, and the spot color create a strong and yet ironically confusing guiding system for the city - ultimately leading to the pavilion of Venice. The graphical system is applied on many elements like signs, posters, flags, and public transport etc. At the same time there will be several take-away items such as apparel, tennis balls, plastic bags or lighters referring to the city's strong tourist business. All these items are branded the same way and reveal their connection to the Venice pavilion once the visitor arrives at the pavilion. Our biggest aim is to involve the people of Venice to be part of that concept, they either get these items provided by the pavilion for their own use, make there own souvenirs, or they can download the graphic for free to create their own product. The idea is to make this symbol viral, flood the city, and invite everyone to be a part of the Venice pavillion.

Curators for the Venice pavillion
STELIOS KOIS
ALESSANDRO GALLO
Exhibitors
SIDIVAL FILA
FABIO VIALE
FERZAN ÖZPETEK
PLASTIQUE FANTASTIQUE
LORENZO DANTE FERRO
MIRKO BORSCHE
GIORGOS KOUMENDAKIS

Lion of Saint Mark

Lion of Saint Mark

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At the center of the concept is the Lion of St. Mark, the symbol of Venice. Bureau Borsche created a reduced, abstract form of the lion to highlight the six boroughs of Venice in the lines of his wings.

Facade

Facade Canal Grande

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Contributors

Photos: GGDB

The popping Neon Yellow is a modern interpretation of the golden ornaments of the historical center. Functionally, the color is used as a signal color because of its special visibility.

Typeface

A A
IT CONSISTS OF MAINLY VERTICAL BARS IN REFERENCE TO THE OMNIPRESENT POLES THROUGHOUT VENICE. IT ALSO RELATES TO OLD DE STIL TYPEFACES MADE OUT OF LEAD BARS. PADIGLIONE VENEZIA BIENNALE ARTE 2019

Vaporetto and Tram

Vaporetto and Tram

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Contributors

Photos: GGDB

Together the lion, the typeface, and the spot color create a strong and yet ironically confusing guiding system for the city — ultimately leading to the pavilion of Venice. The graphical system is applied on many elements like signs, posters, flags, and public transport etc.

Posters

Posters

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Venice Pavillion

Venice Pavillion

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Year

2019

Contributors

Concept
STELIOS KOIS
ALESSANDRO GALLO

Exhibitors
SIDIVAL FILA
FABIO VIALE
FERZAN ÖZPETEK
PLASTIQUE FANTASTIQUE
LORENZO DANTE FERRO
MIRKO BORSCHE
GIORGOS KOUMENDAKIS

Photos: Alessandro Lana, GGDB

Our biggest aim is to involve the people of Venice to be part of that concept, they either get these items provided by the pavilion for their own use, or can download the graphic for free to create their own product. The idea is to make this symbol viral, flood the city, and invite everyone to be a part of the Venice pavillion.

Neon Yellow

Neon Yellow

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Contributors

Photos: GGDB

Photos

Social Media

Social Media

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