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United Standard

Established in early 2015 in Milan by the art director Giorgio Di Salvo, UNITED STANDARD is the new answer to the contemporary cultural offer as a merging point of two distinct values: aesthetics and functionality.
The UNITED STANDARD project is a street wear line equally focused on accessories and clothing. The strength of the brand lies in the technical and multifunctional features of all products, offering a collection that values the practical element, as well as giving strong attention to the aesthetical form.
The brand name was chosen both in terms of a united-standard, as expression of a contemporary collective cultural consciousness, and of union-of-standards, as combination of several distinct significant elements.

AW19-Concept

AW19-Concept

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Bureau Borsche, Alessio Ascari and Giorgio Di Salvoworked together on the AW19 Collection for United Standard. The cooperation included artists like Virgil Abloh, Daniel Beckermann, Sean Beolchini, Joshua Brinksmann, Enrico Cestaro, Simona Citarella, Cali Thornhill Dewitt, Eva Feilla, Pietro Fareri, Marco Fasolini, Jules Goldsmith, Anna Grassi, Daniele Guerrini, Misha Hollenbach, Alberto Leoni, Yuri Kaban, Domenico Nicoletti, Piotr Niepsuj, Kazuhiro Nozaki.

AW19-Milan

Show

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Bureau Borsche, Alessio Ascari and Giorgio Di Salvoworked together on the AW19 Collection for United Standard. The cooperation included artists like Virgil Abloh, Daniel Beckermann, Sean Beolchini, Joshua Brinksmann, Enrico Cestaro, Simona Citarella, Cali Thornhill Dewitt, Eva Feilla, Pietro Fareri, Marco Fasolini, Jules Goldsmith, Anna Grassi, Daniele Guerrini, Misha Hollenbach, Alberto Leoni, Yuri Kaban, Domenico Nicoletti, Piotr Niepsuj, Kazuhiro Nozaki.

AW19-US

Fashion

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Bureau Borsche, Alessio Ascari and Giorgio Di Salvoworked together on the AW19 Collection for United Standard. The cooperation included artists like Virgil Abloh, Daniel Beckermann, Sean Beolchini, Joshua Brinksmann, Enrico Cestaro, Simona Citarella, Cali Thornhill Dewitt, Eva Feilla, Pietro Fareri, Marco Fasolini, Jules Goldsmith, Anna Grassi, Daniele Guerrini, Misha Hollenbach, Alberto Leoni, Yuri Kaban, Domenico Nicoletti, Piotr Niepsuj, Kazuhiro Nozaki.

AW19-Lookbook

Lookbook

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