In the spring and summer of 2013, the four museum collections housed at the Pinakothek der Moderne in Munich saw their building’s closing for renovations as the chance to experiment.
Poster and Signage
A temporary pavilion—the Schaustelle—was set up as a platform for a vigorously rotating program of art, design, music, and literature. The temporary character of the site was the perfect set for experimental events to take place, which expanded the museum’s possibilities and reach within the city’s urban cultural scene.
The corporate identity consisted of two signal colors—yellow and black— two alternating custom-made fonts—made in collaboration with the ECAL—and comic-style illustrations we made within the Bureau, to trumpet each event with a sense of wit and pizzazz. We used these elements for the signage system, the posters, and the flyers. All projects during this time were documented for a related publication.
With the help of architecture students at the Technical University of Munich and the editors of Super Paper, we built a small western city of wooden huts within the context of the Schaustelle. The Saalloonn’s inevitable demolition happened with the help of a remote controlled Mercedes-Benz E-class.