Spike, a bilingual German/English contemporary art magazine, was founded by artist Ms. Rita Vitorelli in 2004 to bolster vigorous, independent, and meaningful art criticism. At the heart of each issue are feature essays by leading critics and curators on artists whose work plays a significant role in the current scene. Reaching far beyond its editorial base in Vienna and Berlin, Spike is both rigorously academic and refreshingly essayistic.
Spike is thoughtful and whimsical. Unafraid to play and unperturbed that it won’t be taken serious. To maintain the vibrant character of founder Ms. Rita Vitorelli in the essence of the magazine, we asked her to draw the logo for our redesign. Combined with the eccentric grotesque 1970’s typeface Kabel, Spike’s design look goes deep into the interaction between typography and drawing.
The website is an endless stream of information divided in daily news, a webshop, and archive. It is structured by a spiked fence and plays with all kinds of exaggerated but isolated comic elements that question the correlation between silent art and loud pop culture. Different shapes define the sub-categories. All advertising is part of the whole design, each set in a comic font within a graphic frame.