Founded by Luca Benini in Ferrara in 1989, Slam Jam is a streetwear clothing company, following its evolution also through various parallel and more sophisticated paths, frequently venturing beyond market and into the fields of art. there were lots of intersecting trails back in the 80s, when it all began. youth subcultures started contaminating fashion, soaking it with the raw and flammable materials that came from real life in a world that was radically changing. Slam Jam’s atypical and unique identity was established following several of these trails, leading to and passing by a multitude of milieus, but mainly Hip Hop, skate and club culture scenes.
Adaptations Print & Web
Done by Slam Jam Design Team.