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Slam Jam

Founded by Luca Benini in Ferrara in 1989, Slam Jam is a streetwear clothing company, following its evolution also through various parallel and more sophisticated paths, frequently venturing beyond market and into the fields of art. there were lots of intersecting trails back in the 80s, when it all began. youth subcultures started contaminating fashion, soaking it with the raw and flammable materials that came from real life in a world that was radically changing. Slam Jam’s atypical and unique identity was established following several of these trails, leading to and passing by a multitude of milieus, but mainly Hip Hop, skate and club culture scenes.

Visual Identity

Visual Identity

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Flyers & Cards

Flyers & Cards

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Logo Drafts

Logo Drafts

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Fashion

Slam Jam / Suicoke / Beams

Year

2017

Contributors

Video Maker: Simone Rovellini
Photography Director: Davide Gatti
Stylist: Yosephine Melfi
Make Up: Giulia Cigarini
Music: Riva

Slam Jam and Beams celebrates news collaboration with Suicoke. The capsule collection named SSB mixed with a spice of both premier stores’ DNA, all designed under the concept of "hybrid sports": reflective silver graphics on premium knitted tape, Ripple soles, unique Vibram footbed, all come together on the signature DEPA-V2 silhouette, combined with metallic parts. Along side a set of technical apparels. "Packable" full-zip hoodies and shorts has light weight nylon fabrics that help regulate body temperature and impenetrable moisture barrier to guarantee dryness. Premium cotton t-shirt gives perfect fitting to the body.

Alternative Concepts

Alternative Concepts

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Fast Youth

Fast Youth

Year

2018

Contributors

Nike
Slam Jam
Spazio Maiocchi

We designed the jersey for the Slam Jam and Nike collaboration.

Fast Youth Shirt

Fast Youth Shirt

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Anniversary Installation

Slam Jam Headquarter

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Year

2018

Slam Jam Socialism celebrates the first anniversary since its doors opening at Slam Jam HQ. The authentic digital vibe of the online shop translates into a walkable space, where the digital and real blend in a unique format.

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