In the fall of 1997, Nike released the Air Max 97, a reflective silver shoe that sold well globally without ever accruing the strong cultural associations achieved by previous Air Max models. Except in Italy. In Italy, the shoe was first adopted en-masse by underground scenes before being discovered by the Milanese fashion system and going on to become an unprecedented commercial success. Le Silver, an Italian oral history of the Nike Air Max 97. By Lodovico Pignatti Morano.