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New Guards Group

NGG_New Guards Group is the home of nine international world-renowned brands: Off-White c/o Virgil Abloh, Marcelo Burlon County of Milan, Palm Angels, Ambush, Unravel Project, Heron Preston, Alanui, Kirin by Peggy Gou, Opening Ceremony. These brands have reshaped the fashion scene by playing with creativity and innovative language. From design to management, NGG has become a leading company in today's system thanks to its disruptive mindset.

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