Marcelo Burlon, a Patagonian transplant, took over Menswear-Meca Milan under the moniker County of Milan. A modernday blend of nightlife, music and it owns clothing line, County of Milan has become a global phenomenon. Bureau Borsche was asked to re-structure and re-design the entire visual brand identity of County of Milan after its first five years of exponential growth. Clean typography pairs with a bold and abstract icon referring to Mr. Burlon’s country of origin and its native symbolism.
As Ferrari is to cars, Novarese is to type Turin-based Aldo Novarese was one of the most inspired type designers of the 20th century. As art director at the Italian type foundry Società Nebiolo from 1952 to 1975 he created more than 200 typefaces for metal and photographic setting.