The BMW marketing ladies and gentlemen approached Bureau Borsche to produce a short film as a an introduction for worldwide retailers to the the new 1 Series. For us it seemed critical to show the whole manufacturing process of the car, anatomized and divided in all its single parts, pieces, and technical elements. This was scored to music by Telonius, compiled from all the strange creaks and swishes a car makes on the production line. Crank the motor, click, clack your safety belts tight, shhhhhut the door and slam the trunk. The new 1 Series is here.