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Audi Outrace

Mr. Clemens Weisshaar and Mr Reed Kram, a truly dapper industrial design duo. The German/American dyad joined forces with the Bureau to introduce the Audi R8 at the London Design Festival. Eight industrial robots from Audi’s production line took hold of a large concrete platform in Trafalgar Square, where Londoners used these mechanical arms to write personal light messages for their hometown and a global audience. But the Outrace installation was not just a local affair. Worldwide web cruisers could log onto the Outrace site, jot down a text, and marvel as the powerful LED headlights of the Audi R8 positioned at the tip of each robotic arm sketched out their message in London. But where would a message be if not captured for eternity? Through the tried and true method of long-exposure, cameras captured these beaming bulletins and relayed them to online audiences everywhere.

The Installation

The Robot Messenger

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Year

2010

Contributors

Clemens Weisshaar and Reed Kram

The Newspaper

Newspaper Design and Art Direction

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Year

2010

The Bureau designed the free newspaper Outrace Paper to explain the conceptual aspects of the installation to visitors. Stellar essays by Bruce Sterling and Ronald Jones, an interview with the designers Weisshaar and Kram conducted by Joseph Grima, and visual contributions by Marc Gomes, David Levene, Daniel Mayer, Frank Stolle, Tung Walsch, and Matthias Ziegler bulked up the pages of the publication.

Video

Video

Year

2010

London Design Festival

The Ultra Journal

The Ultra Journal

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