The ladies and gentlemen at loved, the German content agency, commissioned Mirko Borsche as creative director for the fourth relaunch of the corporate Audi Magazine. In this role, Mirko oversaw the complete creative process and redesign of the new Audi Magazine. With a new focus on photography and the subtle use of white space the publication has achieved a lavishly reduced look fit for the Luxury German car maker. Bold, oversized typography and small detail images in „ Audi-Red“ round out the modern aesthetic of the magazine. The new Audi Magazine hit wholesale stands October 2017 at a worldwide edition of 12 million copies.