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Nike React Instant Bounce

The kind ladies and gentlemen at Nike emailed Bureau Borsche with an unusual request: to clear an identity for a fake brand. True to Nike style, even this fake brand was to be street cool and infused with pop culture. Fun, bold, loud, and clear the product design for this range of fake products taps into the glory of consumption with references to pop art. This select edition of tantalizing Nike React products, such as the „Instant Bounce“ energy drink, are set to stock the shelves of local pop up stores as a teaser to the fresh Nike React sneaker launch.

Concept 1

Campaign and Packaging

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Year

2017

Concept 2

Campaign and Packaging

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Year

2017

Concept 3

Campaign and Packaging

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